In October, UDA, in collaboration with Frank Tapiro, launched the second edition of its Creative Laboratory. The contest took place under the prism of the radio.
Many talented participants were invited to come up with original sound spots.
As a result, UDA received 80 spots focusing on two major themes : a great cause, and well-known brands. In the brands category the winners are : Galeries Lafayettes, Tic Tac (Ferrero), Mousline (Nestle) and Renault. In the great cause category, Virginie Bodin came first with her subject on incivilities in her spot "Me me me".
Read the article on Strategie.fr here
- Virginie Bodin