Thanks to the fact that I was the winner of its edition "creative advertising on radio media" in January 2019 (see January posts), the UDM, the Union of Brands, (former Union of Advertisers - UDA), asked me to be part of the Jury for the 3rd edition of its Creative Laboratory dedicated this spring to advertising creativity in the press, digital and display media.
The goal : to elect the best creations for the 7 brands partnering with this event : Axa, Carrefour, Chavroux, Citroën, Elephant, Nuxe, Orange.
But also the best creation on the theme imposed on all the candidates : the Battle against Incivilities (theme in which I competed - see January posts).
And of course among all these creations, we chose the creation "Lab d'Or", the one that moved us the most emotionally.
On May 28th, 16 of us (artists, media personalities, journalists, audiovisual producers, lawyers, think tanks, architects, linguists) happily composed this jury (see photo !) in one of the best restaurants in Paris : the Chef Gregory Cohen one's :
Richard Orlinski, Stephane Martin, Christine Kelly, Jean-Paul Bath, Jean-Baptiste Tuzet, Alexia Laroche-Joubert, Nicole Guedj, Gregory Cohen, Jeanne Bordeau, David Lacombled, and many others (forgive me for not noting all of your names !)
The winners will be announced in Cannes on June 20th and broadcasts of the selected creations will be available on the various website sites of the Figaro Group and more than 1000 Mediatransports billboards as well as in the week-end edition of the Figaro on the following next day.
- Virginie Bodin